Well then… Here are your 25 quick tips for search engine optimization that will not only help your business get found but also help you make more money online.
SEO Tip #2: Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrases.
SEO Tip #3: If content is king, then links are queen. Build a network of quality back-links using your keyword phrase as the link.
SEO Tip #4: Don’t be obsessed with PageRank. It is just one itsy bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with higher PR.
SEO Tip #5: Be sure you have a unique keyword-focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end.
SEO Tip #6: Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis.
SEO Tip #7: Be sure links to your site and within your site use your keyword phrase. If your target is “blue widgets” then link to “blue widgets” instead of a “click here” link.
SEO Tip #8: Focus on search phrases, not single keywords, and put your location in your text to help get found in local searches.
SEO Tip #9: Don’t design your website without considering SEO. Make sure your web designer understands your expectations for organic SEO.
SEO Tip #10: Use keyword and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
SEO Tip #11: Check for canonicalization issues – www and non-www domains. Decide which you want to use and 301 redirect the other to it.
SEO Tip #12: Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links.
SEO Tip #13: Frames, Flash and AJAX all share a common problem – you can’t link to a single page. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.
SEO Tip #14: Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
SEO Tip #15: Got a new web site you want spidered? The quickest way to get your site spidered is by getting a link to it through another quality website.
SEO Tip #16: If your site content doesn’t change often, your site needs a blog because the search spiders like fresh content.
SEO Tip #17: When link building, think quality, no quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
SEO Tip #18: Search engines want natural language and content. Don’t try to stuff your text with keywords. It won’t work.
SEO Tip #19: Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords.
SEO Tip #20: If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site.
SEO Tip #21: Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.
SEO Tip #22: When optimizing your blog posts, optimize your post title tag independently from your blog title.
SEO Tip #23: The bottom line in SEO is Text, Links, Popularity and Reputation.
SEO Tip #24: Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.
SEO Tip #25: Understand social marketing. It IS part of SEO. The more you understand about social networking sites, the better you will be able to compete in search.